Counter bags make a great addition to your packaging options, and they work great even in the standard brown associated with most paper bags. However, you can also have your counter bags printed in several different colours, and it might be an idea to take advantage of that versatility. It’s not vital, but here are just a few reasons why upgrading to coloured counter bags might be a good idea.
Great Branding Opportunity
Firstly, never pass up the opportunity to brand your bags. It provides free advertising once customers leave your store, and it helps create a more professional look. Simply branding counter bags with your business colours or a fun logo can be a great way to make them feel more your own. Given the marketing potential of branded bags, they could end up more than paying for themselves.
More Engaging for Customers
You should always take the time to think about how customers are going to react to your bagging options – that’s one reason it’s a good idea to keep things eco-friendly by using paper instead of plastic. Colourful counter bags simply engage customers in a way that traditional brown counter bags don’t. That makes a subtle difference to a customer’s shopping experience and helps them form a more positive impression of your business.
When customers perceive your packaging to be of high value, they perceive your products and your business to be of high value. Yes, choosing coloured counter bags does cost a little more, but your customers will know that, appreciate that you’ve gone the extra mile, and probably end up thinking better of your business.
Easier to Find
It might seem like a minor concern, but coloured counter bags are also a lot easier to find than basic brown ones. When you need to grab some from a shelf in your storeroom or find them on a messy counter, it’s much easier to pick out a vibrant colour.