Most retailers see a lot more people passing through their doors during the Christmas period, and those people are usually going to be shopping for gifts. Plenty of businesses take advantage by offering special Christmas gift wrapping. That means any presents are packaged and wrapped in-store to save the shopper the effort.
Here are just a few reasons why bespoke printed tissue paper should be part of your Christmas gift wrapping service.
Opportunity for Branding
Branding your packaging is one the best ways to build an image and expose more people to your business, and that goes double when you’re considering Christmas packaging. When people open their gifts on Christmas Day, your branded tissue paper will be the first thing they see before uncovering the present itself, so even people who have never heard of your business will be introduced to it. People will also associate your business with the positive experience of getting a gift on Christmas Day.
Adding branded tissue paper to your Christmas gift packaging is about more than appearances. You’ll also protect the gift itself. Presents are often jostled around together in the back of a car during the Christmas shopping rush, shaken around when first put under the tree, and treated a little roughly when they’re opened. Tissue paper helps cushion the gift from harm. Even if it’s not your fault, nobody is going to be impressed by your business if gifts are broken or damaged by the time they’re opened.
There’s a reason why high-end retailers tend to use bespoke printed tissue paper – it implies higher standards. Customers love giving presents that have an air of quality about them, especially items like jewellery and perfume. By adding bespoke tissue paper to your Christmas packaging, you help create that upper class impression.