Everyone knows that ecommerce is an industry on the rise. Still, a traditional retail has one major advantage over it. Namely, it gives a customer an opportunity to enter the store, make the purchase and walk out with the product in just under several minutes. While this is not a possibility in most online stores, more and more businesses tend to include a same-day delivery option to their business, which more or less mends this shortcoming of online shopping. Nonetheless, some still wonder just how important is the same day delivery and are there are ways in which you can further improve it. Let’s find out.
How important is it?
First of all, you need to keep in mind that even though express delivery may be important, it isn’t as vital as some people assume it to be. For instance, in a recent survey, about 92 percent of participants agreed that they would be willing to wait for a product delivery for four days or more. What they were more concerned with is the price of the actual product, which means that they usually go with a cheaper option, rather than that which includes a same-day delivery. Still, in a situation where prices are close enough, an option of same day delivery might serve as a deal-breaker.
The importance of a product type
Additionally, you need to keep in mind that this disposition of clients also depends on the nature of the good that is being purchased. For instance, when it comes to the medical deliveries the urgency seems to be much greater than for gadgets and tech pieces. In other words, how tolerant people are towards the absence of same-day delivery option usually depends on the urgency at which they need the product in question. To make the long story short, in some business niches the same-day delivery option is an industry standard, while in others it is a commodity.
How to make it efficient
Another question that a lot of businesses have to deal with sooner or later is the question of how to handle their deliveries in the most efficient manner. First of all, same day deliveries can only be cost-effective in the nearest vicinity of your base of operations, but even here you have some major differences in methodology. For instance, whether you outsource this aspect of your business or get a company vehicle. The size of the vehicles carrying capacity tends to influence the vehicle’s price, which yet again depends on nature (in this scenario size) of the product you are selling.
Dealing with delivery on your own also means that you will have to make an estimation of how long will it take for this vehicle to actually pay off. Furthermore, you will have to deal with things such as path optimization and, of course, choose the right person for the job.
The latter one can be particularly difficult seeing how you have only one way of knowing if your delivery person is using a company vehicle to deal with personal errands. We are of course talking about the installation of a GPS tracker into the vehicle and then having someone monitor it remotely. The best thing about this particular method is the fact that you can also deal with the aforementioned pathing optimization in this way.
In other words, while same day delivery may be quite important, the degree of its importance is more situational than universal. In other words, if you are in a grocery delivery business it is paramount, while for those who are selling tech it isn’t that significant. Furthermore, the question of whether you should deal with delivery on your own is the one of cost-effectiveness and for those who are willing to try this, it is vital that they start as soon as possible.
Also, micro-managing this in the first few months is of the vital importance for its success, so unless you are willing to make this sacrifice or have someone you trust enough to do this for you, it is probably not the best idea.